Looking at all the results I had received I was happy with what people had said. When going through my results there was a couple of questions that had been missed.
Most of the people who had answered my survey were students but the majority of them were 19 and above. The answer people gave were very helpful to make improvements with the advert. The answers say that the advert was very good. One of the people said ' Make me want tea but I don't like tea', this show that my advert would made them drink tea although don't like it.
The first ever film was created in 1895 by the Lumière brother. It was called 'Workers leaving the Lumière factory'. Georges Melies saw more potential in the filming industry and wanted to buy the same camera as the Lumière brothers but that saw that as competition so he bought one from one from England. One time he was filming a bus and the camera jumped so it had stopped filming the bus and when he got it working again it was film a hearse and there the jump cut was created.
From there on editing started to develop more and more with effects like fade in, fade out, overlapping dissolves and stop motion photography. Then from there on it started to get slightly better as film could be copied into the computers so the could edit it on there instead of being all done by hand .
Visual analysis
From about 2;30 there is shot reverse shot. This continues on for the next few shots as the two girls are fighting. A shot reverse shot is when the camera flips from one person to the other. This way of using the shot reverse shot method creates tension between the characters, the music also adds to this scene.
This is an example of of shot reverse shot. Showing Homura on the left and Mami on the right.
Continuity: Establishing shot
An establishing shot is showing you the location of the scene and to help develop on what is going to happen. The shot I have screen shotted is just before Homura and Mami start to fight. It also shows the scenery that they are fighting in, which is all broken down
The time this part starts is 1:59 and finishes at 2:02.
180% Rule
The 180% rule is where there is and imaginary line where the camera can not pass that line if it does it breaks that rule. so that mean if someone with hat on was left when the camera moves the would have to still be the left when it went round in the semicircle.
The time for this shot starts is about 4:42 and finishes about 4:56
Match cuts on action
Match on action shot is where an action will continue in the next shot for example you see someone maybe opening a car and it will cut to a close up of them opening the car door. How it is done in this park of the movie is yous see Homura stop time which freezes Mami in time, then Homura pulls her gun out and it cuts to her aiming it at Mami's leg.
This happens at 6:06 to 6:10.
With in the clip I have chosen from the Puella Magi Madoka Magica Rebellion, I do think there is an error as Mami would need something connecting to Homura during the fighting parts as anything not touching Homura would stop in time due to Homura shield stopping and starting time, as you do see Mami's yellow ribbon at the beginning and it disappears during the fighting but then reappears nearer the end.
1: Ribbon on
2: Fight scene ribbon off
3: Back on after fight scene
Identification with main protagonist or other characters
Screen time
Both Mami and Homura have a lot of screen time. This film is Homura's story and it is mainly tracking her as she trying to figure out what is going on and why the other characters like Mami can't remember what has gone on. As for screen time the character Nagisa/ Bebe she doesn't have a big part to play in the film as she is a human form of a witch from the anime series Puella Magi Madoka Magica.
Close-ups
There are close ups through out the clip with a few extreme close ups creating more effect and tension. A close up also helps show the emotions someone is showing. In this case it is the faces, particularly the eyes. In the images shown you can see a worried/frightened look. I do think there are more close ups of Homura due to it being about her and her searching for a way to get Madoka back.
Point of view shot
A point of view shot is looking through the eyes of someone else to make you feel how they're feeling. Homura as she is about to shoot Mami and debating whether she will shoot her soul gem or her leg.
This happens at 5:49 in the clip chosen. Reaction shot
A reaction shot is where you have someone talking and then someone reacting to what they have said. In this clip Homura is telling Mami that this place they are in is fake and Mami is surprised by the way Homura is acting because at the beginning of she is really shy.
' You're being tricked by Bebe'
'This is not the real Mitakaihara'
Mami acting really surprised to what Homura just said.
This reaction is from later on in the film where we see Homura turn to the devil and Homura breaking Madoka from her Goddess form
What Madoka is reacting to. This also counts towards motivation editing as it shows her reacting in the image just above and what is going on.
Conclusion This clip that I chose to look at and find the different editing techniques does consist of most of them. The music for this part of the film fits in very well with the situation that is going on with Homura asking Mami all the question seeing if she could remember anything that went on but as this is Homura's labyrinth she doesn't know what a witch is.
Shot variation
There is a various amounts of different angles, movement, shot distance and mood setting. This helps vary the scene because if it was a long shot it would be boring and not want the view to watch the film anymore or ever again.
Montage Construction of the time and space of the story both didactically and implied
The montage starts happening when Homura and Mami go into the fight scene. How I think this is done is when Homura stops time and you see the bullets frozen then when time starts again the start looking like fireworks. This happens all the way through the fight scene. A montage is where you have a bunch of shots together of different areas or the same. Also may show someone starting off weak then getting stronger. https://www.youtube.com/watch?v=pFrMLRQIT_k Team America Montage
Providing and withholding information
This is when a character is withholding important information throughout the film and then final say it at the end or not talk about it.
Homura does this quite a bit through the whole movie. She also stays silent when Mami asks whats wrong with her and when she answer it's very blunt. When Homura talks about it none of the characters really understand other than Sayaka.
Here Homura is saying that one of them could be the witch and Sayaka is agreeing with what is being said due to her remembering what went on.
Parallel editing/cross-cutting
A parallel edit/cross cutting is where you have a couple of scene in different locations and then they connect.
This is happens at the end of the main clip I have chosen when Homura is tied up and you see the fire extinguisher get hit by Sayaka's sword and Homura taken away to a different area in the next part of the film.
Editing rhythm and cutting to soundtrack The way the editing is done and it doesn't become out of place due to the story line and where it is mostly set in which is Homura's labyrinth. In places through out the film it can be quite fast as it at it is a fight scene/ important part and parts can go slow to help show character development.
The music within the movie will build suspense when it come a fight scene or a part where the character don't speak and it when shows an upsetting scene or parts happy scene they play an up beat tone of music. Sound effects also help with these sort of scenes.
You can view/ hear this is the clips chosen.
Multiple points of view
A multiple points view shot is where it is looking through the eyes of more than one character to show you what the are looking at, to give a feeling of what that character may also be feeling and being able to view the other characters emotion as well. The camera angles also vary.
Cutaways A cutaway shot is where it will shot the main shot then to something else then back to the main shot. An example of this could be someone is traveling in a boat then it would cut to a view of a farm then back to someone in the boat. The example I have here is where Homura is talking to Madoka and to shows the glass corridor then cutting to Madoka trying to turn to her godess form then back to the glass corridor.
Jump- cuts
A jump cut is when two or more shot following each other have slightly different camera angles and normally of the same scene. This can make you feel like you are jumping a bit in to the future.
References https://wiki.puella-magi.net/
https://www.youtube.com/watch?v=6uahjH2cspk Name of video : The History of Cutting- The Birth of Cinema and Continuity Editing https://www.youtube.com/watch?v=ThM-N6xKGoo Name of video: Madoka Magica: Rebellion - Bus scene
https://www.youtube.com/watch?v=-f4clXg9n-U Name of video: Puella Magi Madoka Magica: Rebellion- Homura vs Mami 60fps Fl - sub ESP & ENG https://www.youtube.com/watch?v=cJak9H80lPM Name of video: Madoka Magica Rebellion - Homura and Sayaka confrotaion English Dub https://www.youtube.com/watch?v=dDYnj5V6sOU Name of video: Rebellion - The Captured Witch - Eng dub
https://www.youtube.com/watch?v=Mg8xgMK24jk Name of video:Devil Homura is Born...
https://www.youtube.com/watch?v=w6NwQ2FZut0 Name of video: Madoka Magica Rebellion
The brief of this assessment was to re-brand a Unilever product to a different demographic. We used Roisin idea to re-brand PG tips to a teenager/ young adult demographic from the current demographics which is house wives and grandparents. The reason why we chose Roisin's idea as it was the easiest to achieve with the resources that we had. For example the location we filmed at was very close to the college, the props were not to expensive and we used normal everyday clothing for filming.
I collected my feed back by asking people to do a survey answering questions that I have given. Most of the feed back I got back was very positive.
I do think that my advert got the main point across which was re-branding PG tips to teenagers and uni students. I think that with the advert would make my chosen demographics want to go out and buy PG tips. The responses from the survey help because most of them agreed it was aimed at the demographic shown with in the advert.
With the advert we did break any of the filming rules.
Mise-en-scene: The advert is of to friends arguing and then making up over a cup of tea. Most of the shot types were mid shot and the camera angle is a low angle to give a sense of sadness what also help give the sense of sadness is the pace of the advert and how it goes slowly. The costume we wore were our own clothing so we didn't need to spend a lot on new outfits just for the advert as the budget was not big.
When editing we had to sort out the lighting as the lighting was not the best it could of been as the lighting was mostly artificial. For the sound/music we went to incomptech as it is a loyalty free website this mean we can use the music as is not copyrighted.
I do think that my advert its very effective and does want to make the chosen demographics to buy PG tips. The story line for the advert is two friends are arguing then one of them has had enough so she walks out and then her friend runs to get her because she wants to help so she make her a tea and brings it to her. The narrative we had fit in very well with our advert. That played over the part of me pouring the tea out.
We wanted to have suttle persuasion. The story line was one of the was because of the making up over tea and the other is the slogan which is ' bringing people teagether '. I do think they do promote the advert every well.
I do think the message from our advert is very clean in the fact it is two friend having an argument then making up up at the end. The demographics we had chosen to re-brand PG tips to did think the advert worked well in trying to sell the product. looking at the feedback people had said it made them feel thirsty and that if they had argument or disagreement with friends or family they would make up over a cup of tea.
One of the responses from my survey.
Overall I think my advert worked very well selling the product we choose to re-brand to the demographics teenagers and uni students. The advert doesn't break any of the BCAP code rules that fit well with the adverts line up. I do think it looks quiet professional with what we had been given and the amount of time we had to to prepare, film and edits.
Comparing the advert to the original intentions which was to re-brand PG tips to the demographics of teenagers and uni students it is very close to what we had planned and I'm really happy with how it turned out and the positivity from the people who have watched our advert were really nice.The pre-production work went really well I think we got it done to a high standard. With the filming we did find it a little challenging due to the weather and knowing the place filmed at (my house) wasn't occupied and the lighting in my house being not the best it could of been but everything else ran smoothly and we got filmed and edited all in good time.When editing we did fix the lighting so it was not as dark and the parts that we filmed outside was not light.
If we was to do this task again we would of ended it with the friends sitting on the sofa drinking the teas as that is what was suggested by the people who reviewed the advert. I do think that would of ended it better now that we have looked at idea than ending on me walking with the tea and made sure that the lighting would be better.
What I thought I did well was the research for my presentation as as there was a lot of concise information about the produce I had chosen to look at and re-brand and communicate my idea as it was well explained and concise. I did think I didn't look at my Que cards to much and tried to keep eye contact most of the time.
What I think I would do differently is try to be less nervous as I was saying uh and um a lot, prepare a bit more than I did, I would try and find out a bit more about the company of Unilever as I felt there wasn't much about them. I would try to make my voice a bit loud as I know I can be quiet.
What I gathered from my peers in class was that they liked my idea, that it was thorough and got straight to the point but they could tell I was nervous.
In this advert it is based in Italy which is considered to be quite romantic. What happens is someone is on a boat and starts singing to a woman standing on a bridge eating an Cornetto and when the person on the boat comes pass he steals her ice cream but then she gets it back once he is passed under the bridge.
This advert is aimed towards females in there 20's and middle class parents because of the pricing of the ice cream.
Surf
This advert is set at a festival. It is saying you should use surf to make your clothes smell all flowery and nice to make yourself have a better time than if your clothes were not wash with it.
This advert is aimed towards Family's and young people who live on there own, I think this because of the people with in the advert and the fact they use a bubble person to make it child friendly.
Flora
This advert is based in a house hold kitchen. Flora is a brand of margarine that is why the the slogan for this advert says 'cheat on butter'. This is aimed family's as margarine is meant to be healthier than butter as it was created as butter was low. The voice in the advert is trying to be seductive so more people will by it.
The feed back I received from my peers for my presentation.
Roisin- Nervous, 'Secondry' spelling mistake, need to ask if anyone has questions and Information is clear.
Liam- Laughing breakdown, no advert analysis, spelling mistakes, forgot what to say and well explained.
From this feed back I will make the change in my presentation and add the bits I missed like advert/poster analysis and go back for the spelling mistakes.
When I present this in-front of the class I will try to be less nervous when I talk about it.
