Initial Unilever research

Cornetto


In this advert it is based in Italy  which is considered to be quite romantic. What happens is someone is on a boat and starts singing to a woman standing  on a bridge eating an Cornetto  and when the person on the boat comes pass he steals her ice cream but then she gets it back once he is passed under the bridge.
  This advert is aimed towards females in there 20's and middle class parents because of the pricing of the ice cream.




Surf



This advert is set at a festival. It is saying you should use surf to make your clothes smell all flowery and nice to make yourself have a better time than if your clothes were not wash with it.
 This advert is aimed towards Family's and  young people who live on there own, I think this because of the people with in the advert and the fact they use a bubble person to make it child friendly.









Flora




This advert is based in a house hold kitchen. Flora is a brand of margarine that is why the the slogan for this advert says 'cheat on butter'. This is aimed family's as margarine is meant to be healthier than butter as it was created as butter was low. The voice in the advert is trying to be seductive so more people will by it.